Zeroes in on geographic areas
Focus your message on the geographic area that's best for
your business, and focus your attention on doing more business with your best
customers.
Cable viewer have greater purchasing power
Cable advertising reaches an affluent audience with
purchase power. Homes with cable TV now represent more than 75 percent of all
American household income.* TV subscribers watch more television: approximately
60 hours per week, vs. about 42 hours for non-subscribers.
*Cabletelevision
Advertising Bureau, from MRI data.
Targets specific audiences
Deliver the right message, to the right people, at the
right price. We’ve got a channel for every taste, which means you’ve got an
advertising vehicle for every customer you’re targeting.
Is cost efficient
It's more important to reach the people who count, than to
count the people you reach. Your media budget works harder because it
concentrates your investment on buyers who respond.
Offers greater frequency of exposure
When you place your advertising campaign on cable TV,
you’ll be a frequent visitor in the homes of exactly the people you want to
reach. You get frequent repetition throughout the day – prime time and anytime.
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Who Watches Cable Television?
Today, more than
84%
of U.S. television households
enjoy popular cable television programming from dozens of networks
such as USA, CNN, TBS and many more. And within these homes, cable TV
programming accounts for an average of 31.45 hours of viewing each week, up
75 percent over the past 12 years.*
That's a lot of opportunity for you to reach your audience. But there's even
more good news: According to recent Nielson ratings, advertiser-supported
cable TV networks now account for a healthy 44 percent share of the
total-day national television audience.*
It all adds up. On any given evening, the television sets in more than 24
million U.S. homes are tuned to ad-supported cable TV channels. And when it
comes to upper-income households, there's no match for cable TV. In U.S.
homes, cable television represents 85 percent of all U.S. household income.
Couple the growing clout of cable TV with our unmatched demographic
targeting and affordability, and you've got a combination that's hard to
beat.
*Source: Cable TV Facts, Nielsen
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